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Seller Guide · Jul 2026

Real Estate Commission After the Rule Change: What It Looks Like in an Intown Deal

By John Kurtz · 6 min read · July 24, 2026

he commission conversation changed shape recently, and in the inner-ring neighborhoods I work it now happens twice — once between a seller and their broker, and again inside the offer itself. Understanding which negotiation you're in is the whole thing.

Agent and broker are not the same word

Start with the two words in the question, because they get used interchangeably and they don't mean the same thing. A broker, in the licensing sense, has cleared a higher bar than a salesperson and can operate independently or supervise others; an agent often works under a broker's license. In most North Carolina transactions the person across the table is a licensed broker regardless of what the business card says.

That distinction matters for commission because the money doesn't land where people picture it landing. What a seller pays goes to a brokerage first — the firm — and only then splits with the individual who did the work, under whatever arrangement they hold. "The agent's commission" and "what the agent takes home" are two very different numbers, and the gap between them is wider than most sellers assume once the firm's cut and the individual's own costs come out.

I raise this early because it reframes the number. When a seller tells me a rate feels high, they're usually picturing one person pocketing the whole figure. The reality — a firm's share, the individual's split, and the individual's expenses out of what's left — is the context that makes the rate make sense.

What actually changed: the two sides came apart

Here is the structural shift, and it's the piece the national explainers still muddle. For years, the two sides of a commission traveled together as a matter of convention: a seller agreed to a total rate, and the buyer's agent was paid out of it, largely out of view. That convention came apart with the recent settlement over how agents advertise and share compensation.

Two things are different now. First, a buyer signs a written agreement with their own agent before touring homes, and that agreement states the buyer agent's fee explicitly. Second, how that fee ultimately gets covered is negotiated in the deal rather than assumed — it can be a seller concession written into the contract, or the buyer's own responsibility, or some split of the two. The dollars didn't necessarily change; the visibility did. What used to be a silent line inside the listing side is now a stated term that has to be agreed.

For the seller, this means the commission is no longer a single figure to accept or push back on. It's two conversations. One is what you pay your own broker to list, market, and sell the home. The other is whether — and how much — you'll contribute toward the buyer's agent as part of accepting an offer. Treating those as one number is the mistake I most often untangle at the first meeting.

The written buyer-agency agreement is the quiet engine of the whole change, and it's worth understanding rather than skimming. Before, a buyer could tour homes for weeks with an agent whose pay was never discussed, because it was presumed to come from the listing side. Now that fee is named, in writing, at the start of the relationship — which forces a conversation buyers used to avoid entirely. Some find it uncomfortable; most, once we walk through it, find it clarifying, because they finally see what they're agreeing to pay for and can weigh it like any other cost. The awkwardness is front-loaded on purpose, so nothing about compensation is a surprise at the closing table.

What it means in an inner-ring deal right now

At the top of the intown market, the buyer-side question has become a live negotiating term, and it behaves differently by how a house is selling. On a well-positioned Myers Park or Eastover home drawing strong interest, a seller has room to hold on a buyer-agent concession, because a motivated buyer can carry that cost themselves. On a house that's been sitting, offering to cover the buyer's agent can be the concession that moves it — the same lever as a repair credit or a rate contribution, just aimed at a different line.

The buyer side of my practice feels the change as clarity, not cost. A buyer now knows their agent's fee before they walk a single Dilworth bungalow, and we address how it's covered as we structure the offer — sometimes asking the seller to contribute, sometimes not, depending on how competitive the situation is. A 1928 Georgian drawing three offers and a Plaza Midwood house that's been listed for two months are different problems on this exact point, even at a similar price.

None of this changes the fundamentals of pricing and preparing a home, which still do most of the work in a clean sale. But it does mean a seller should walk into a listing meeting expecting two commission conversations, not one, and should price the buyer-side contribution as a negotiable term rather than a fixed cost. If you want to see how that term interacts with the rest of a competitive intown sale, the Dilworth seller's guide works through how the pieces fit together.

Common misconceptions

"There's a standard commission rate." There never was an official one — any figure called standard was a convention, and the recent rule change made explicit what was always true: every rate is negotiable, and now the two sides are negotiated separately.

"The seller always pays the buyer's agent." Not automatically anymore. Whether a seller contributes to the buyer's agent is a negotiated term in the offer, not a fixed obligation baked into the listing. That's the core of what changed.

"A lower rate is always the better deal." A rate only means something next to the plan behind it. A thin number attached to weak marketing and pricing can net a seller less at closing than a higher one attached to a house that sells well and fast.

"The agent keeps the whole commission." The brokerage takes its share first, then the individual's split applies, then the individual covers their own costs out of what remains. The headline percentage overstates what any one person actually nets by a wide margin.

Frequently asked questions

Is paying an agent a few percent per side normal?

A per-side rate in that range is common, but there's no set or required rate — every commission is negotiable and always has been. What changed recently is that the two sides are now negotiated separately and more openly rather than assumed to travel together. I'd judge any rate against the specific plan and the price band behind it, not against a figure someone called standard.

Are agents still getting the old combined commission?

Sometimes, often not — the assumption that one total rate automatically covers both sides no longer holds the way it did before the rule change. Each side is now set deal by deal, and how the buyer's agent gets paid is something worked out explicitly rather than inherited. Treat any single quoted percentage as the opening line of a conversation, not a going rate.

How is the buyer's agent paid now?

A buyer now signs an agreement with their own agent that spells out that agent's fee up front, and how it's ultimately covered is negotiated in the transaction — sometimes as a seller concession written into the offer, sometimes by the buyer directly. The change is one of transparency: the number is stated and agreed rather than baked silently into the listing side. In practice, on an intown deal, it becomes one more term the offer has to address.

Is a lower-than-usual rate a good deal?

It can be, or it can be thin — the rate only means something next to the marketing, pricing work, and negotiation it pays for. A cheaper number attached to less effort can cost more at the closing table than it saves up front, especially on a house that needs real positioning to sell well. Judge the rate and the plan together, never the rate alone.


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John Kurtz

Broker · National Real Estate

John Kurtz

Charlotte, NC · Broker since 2009.

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